1. wake-up call (noun) – something which alerts a person to a problem and makes him/her to do some remedial action.
2. press ahead (phrasal verb) – to continue doing something committedly even if it is a  difficult action.
3. harvest (verb) – collect, gather, obtain (resources for future use).
4. behavioural microtargeting (noun) – the marketing technique/strategy which collects user/customer’s datas with behavioral characteristics and then use them to influence that behavior through hyper-targeted advertising.
5. psychographics (noun) – it is defined as a qualitative technique used to describe consumers on psychological characteristics (on consumers’ activities, interests, and opinions).
6. whistle-blower (noun) – one who reveals others’ illegal activities in public or to the government/authority.
7. set off (phrasal verb) – cause, prompt, trigger.
8. storm (noun) – disturbance/trouble, commotion; controversy.
9. revelation (noun) – disclosure, surprising fact, declaration/announcement, report.
10. alt-right (noun) – right-wing, conservative, rightist.
11. sway (verb) – control, influence, affect/persuade.
12. undercover (adjective) – covert, secret, confidential. (Undercover report is a type of journalism in which a reporter tries to pose as someone friendly to get to the bottom of the truth).
13. dubious (adjective) – suspicious, untrustworthy, unreliable.
14. honey trap (noun) – the strategy of using attractive people to entrap (tempt) or get information from someone (Courtesy: The Hindu).
15. discredit (verb) – disgrace/dishonour; disprove, invalidate.
16. consent (noun) – agreement, assent, acceptance.
17. tailor (verb) – adapt, adjust, modify/change (for a particular purpose).
18. slander campaign (noun) – a dirty campaign in an effort to ruin a reputation of the opponents with false blames and misrepresenting information.
19. propaganda (noun) – information, promotion, publicity.
20. potent (adjective) – powerful, strong, effective.
21. corrosive (adjective) – destructive, damaging, harmful.
22. cocktail (noun) – a mixture of dangerous factors.
23. scrape (verb) – collect, amass, gather.
24. come to light (phrase) – reveal, disclose, expose.
25. prickly (adjective) – problematic, awkward, tricky/sensitive.
26. implications (noun) – consequence/outcome, ramification, repercussion.
27. drag one’s feet (phrase) – delay, put off, defer/postpone (action).
28. opt in - choose to participate in something
29. opt out - choose not to participate in something

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