The government launched “Mahila e-Haat”, an online marketing platform for women in 2016. It is an initiative for meeting aspirations and need of women entrepreneurs which will leverage technology for showcasing products made/manufactured/sold by women entrepreneurs. It is an initiative for women across the country as a part of ‘Digital India’ and ‘Stand Up India’ initiatives conducted by Union Women and Child Development Ministry and Rashtriya Mahila Kosh (RMK)

Mission:

To act as a catalyst by providing a web based marketing platform to the women entrepreneurs to directly sell to the buyers.

What does it do?

It is a unique online platform where participants can display their products.

It will provide access to markets to thousands of women who make products and are spread all over the country but have little access to markets.

Women can also showcase services being provided by them which reflect creative potential. example: tailoring. 

Who can participate?

Participation in e-Haat is open to all Indian women citizens more than 18 years of age and women Self Help Groups (SHGs) desiring to market their legal products/services after indemnifying Rashtriya Mahila Kosh from any or all acts of the transactions.

E-Haat requires a mobile number only, as entire business of E-Haat can be handled through a mobile by the producer. Going ahead, Mahila E-Haat will be integrated with e-commerce portals to provide a larger platform for selling and buying. Further, it will culminate into Women’s Entrepreneurs Council which will help to expand this initiative further and give it an institutional shape. The Mahila E-Haat will also help to meet the goal of financial inclusion of women and it is a big step forward for empowerment of women.

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